Anna is an award-winning communications and marketing expert with more than 15 years of experience crafting impactful brand messages. Passionate about communication, Anna blends her talent for strategic messaging with her experience in wellness to bring a unique approach to skincare content. Her ability to always consider the perspective of the target audience helps brands to create content that is both relevant and engaging. Anna’s career spans industries including beauty, wellness, and tech, where she has played a key role in building brands through compelling storytelling and engaging talking points. Her deep understanding of effective communication helps brands connect meaningfully with their audience, establishing trust and loyalty. As a subject matter expert for CKIN, Anna brings a combination of science-backed insights and strategic communication expertise, to translate complex scientific concepts into clear, engaging language. She is committed to helping consumers make informed choices, empowering them with the knowledge to improve their skin health and overall well-being.

Here’s a quote from Anna:

“To communicate effectively, we should recognize that we all see the world differently, and use this awareness to guide how we interact with others.”

Cally, the designer behind CKIN’s unique visual identity, brings brands to life through captivating and cohesive design. Her expertise covers impactful brand identities, standout packaging, and compelling digital and print assets that resonate with audiences. With a passion for creativity and meticulous attention to detail, Cally expertly balances artistry and strategy to elevate each brand’s story and presence.

Stanley, co-founder of The Beauty Co-Lab, is a seasoned chartered accountant with a global perspective. His diverse experience, spanning startups to large international corporations, gives him the right platform to lead CKIN’s financial and operational matters. His role also allows him to nurture his creative side and passion for fashion and beauty. Stanley is known for his solution-oriented leadership style, fostering collaboration among the team and building strong connections with stakeholders to achieve collective success.

Muzirah is an experienced social media specialist with a proven track record of creating impactful digital campaigns for beauty, fashion, lifestyle and health brands. Known for her ability to combine storytelling with data-driven insights, she is crafting campaigns that resonate with diverse audiences and drive meaningful engagement.

Aarushi Chandel is a copywriter, creative director and director with experience crafting strategically driven, creative solutions for over 35 brands—everything from fashion, beauty, fitness, tech and more. She enjoys finding the sweet spot that creates a seamless bridge between a brand's left and right brain—comprehensive and creative brand-building that targets marketing objectives and brand love.

Rose Joseph is an experienced copywriter and content strategist with a knack for crafting campaigns, working with influencers, and telling stories that connect with people. Her work spans various fields, helping brands build a community around their purpose.

Every brand has a unique voice; her passion is all about shaping communication to build genuine connections with its audience. She believes every word written is an opportunity to create something meaningful and make people feel heard.

Kev Mathew is a thoughtful and creative designer with a solid background in product design. He’s worked at companies like Accenture and Terrific Minds, where he’s been part of exciting projects in e-commerce, branding, and safety-focused products. He is great at working with different teams to create designs that make the audience feel understood and cared for.

More than his proficiency with design tools, what drives him most is finding ways to make people’s interactions smoother and more intuitive. Above all, Kev sees himself as a problem solver.